Case StudiesAZ Home Remodeling
AZ Home Remodeling
The starting point
What they asked for, and what they got
- The business
Victor has 10 years in home remodeling, doing kitchens, bathrooms, basements and more across South Jersey, and he does great work. He wants to take on more clients, because too many homeowners get overcharged or let down by contractors, and he wants to change that.
- Where they started
Great work, but what people found online didn’t show it: an older Wix website, a good logo design held back by its format (it only existed as an image file), a few graphics on their Google profile and no plan for showing up in the towns they wanted.
The website
Their website, rebuilt around their work
Every page leads with their own kitchens and bathrooms, and a free estimate is one tap away on every phone.
- A page for every service. Kitchens, bathrooms, basements, additions, flooring, carpentry and accent walls.
- Pages for the towns they serve. Cherry Hill, Haddonfield, Voorhees and eight more.
- Built for phones. Call, quote and text buttons stay in thumb reach.
The brand
A sharper version of the logo people already knew
The design was already good, so we kept it, along with their onyx and gold. We refreshed the details and redrew it as clean files for the site, the truck and the yard signs.
Logo
At first glance it looks the same, and that’s on purpose. The problem was the format: the logo only existed as an image file, so it blurred whenever it was made bigger. We rebuilt it as a vector, which stays sharp at any size and can be taken apart and recolored. Along the way, we cleaned up the details:
- A real font. The lettering was generated, not a font anyone could set again. We matched it to a real typeface, so it can be recreated anywhere.
- One style for the name. “AZ HOME” and “REMODELING” were in two different fonts. Now they match.
- Even lines. Parts of the house outline ran longer than others, so it never sat quite right. We evened them out and redrew the outline around the text.
- Balanced gold lines. The two yellow lines had different widths and lengths. Now they are consistent and balanced.
One vector, every version
Typography
The kitchen and bath remodeler South Jersey homeowners trust
Free estimates, licensed and insured, family owned.
Palette
- Gold
#EFCE11 - Onyx
#131313 - Cream
#F5F3EC - Stone
#E8E3D6 - Graphite
#656363
The photos
Our standard: no stock photos
Every photo on their site was shot on their own jobs: the crew mid-install and the rooms they finished.
- Photos
- Shot on their job sites
- Stock photos
- None used
- Used on
- Key pages
Tap any photo to see the full set.
More work
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Lawns By Rainey
A new website, a refreshed logo and a real shoot on his job sites, including the video on his homepage.
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Let's tell your story next
Tell me a little about your business, then pick a time and I'll call you. A free 15-minute conversation about what you've tried and what would help. No pitch, no pressure.