Case StudiesLawns By Rainey
Lawns By Rainey
The starting point
What he asked for, and what he got
- The business
Emerson Rainey runs Lawns By Rainey out of Marlton: mowing, fertilization, aeration, hardscaping and more, with a small crew and over 30 years of combined experience.
- Where he started
A Wix website he built himself, with a few pages that didn’t hang together, and a logo that needed a refresh.
The website
A website that finally matches his work
His self-built Wix site became a full site built around his real jobs, with our footage of his crew playing at the top of the homepage.
- A page for every service. Mowing, fertilization, aeration, overseeding and sod, cleanups, hardscaping, mulching and lawn leveling.
- Pages for the towns he serves. Marlton, Medford, Moorestown and 13 more, in New Jersey and Pennsylvania.
- His own footage up top. The homepage opens on video we shot on his jobs.
The brand
A refreshed logo, and colors to match
A cleaner logo that works everywhere, from his truck to the top of his website, with a palette built around it.
Logo
His old logo was a detailed illustration, which gets hard to read at small sizes: on a phone screen, a shirt or a yard sign. The refresh is a simple LBR monogram beside his name, in the greens of his new palette.
Typography
Grass so good, your neighbors will stare
Full-service landscaping rooted in craft, passion, and over 30 years of combined experience.
Palette
- Green
#5DAA6E - Sage
#A3C67A - Forest
#1B2E1F - Mist
#F5F7F4 - Moss
#6B8F79
The photos and video
Shot on his real job sites
We shot the crew at work on his real jobs: the mowing, the machines and the cleanups, plus the video that plays at the top of his homepage.
- Photos
- Shot on his job sites
- Video
- His homepage hero
- Stock photos
- None used
Tap any photo to see the full set.
More work
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Let's tell your story next
Tell me a little about your business, then pick a time and I'll call you. A free 15-minute conversation about what you've tried and what would help. No pitch, no pressure.