Case StudiesPowerHaus Fitness
PowerHaus Fitness
The starting point
What she asked for, and what she got
- The business
Andrea is one of South Jersey’s few certified female personal trainers, with more than 8 years of experience. She trains clients one on one and in small groups at Echelon Health & Fitness in Voorhees, for busy professionals who are serious about their health.
- Where she started
Nothing online yet: no website, no Google Business Profile and no logo. Her clients knew her work, but anyone searching couldn’t find her.
The website
Her first website, built for the clients she wants
It feels like a private studio, not a big-box gym, and every page has a clear next step.
- One on one and group training. What each includes and who it’s for.
- Her story. Why she trains, her certifications and how she works.
- Real results. Client stories in their own words.
The brand
A brand from scratch
Her first logo, palette and type, built to feel like a premium private studio.
Logo
She started with no logo at all. We made her two marks that work together: the PowerHaus Fitness wordmark for anywhere there’s room, and the PH icon on its own for small spaces like her social profiles and favicon. The colors and type were made alongside them, so everything she puts out looks like one brand.
Typography
Strong Body. Long Life. No Compromises.
1-on-1 private training and group classes built for people who are serious about their health.
Palette
- Hot Crimson
#DA3C6C - Golden Amber
#E5B439 - Deep Navy
#132F3A - Warm Cream
#E3D7C1 - White
#FFFFFF
The photos
Our standard: no stock photos
Every photo on her site is Andrea with her real clients, in the gym where she trains.
- Photos
- Andrea with her real clients
- Stock photos
- None used
- Used on
- Key pages
Tap any photo to see the full set.
More work
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Let's tell your story next
Tell me a little about your business, then pick a time and I'll call you. A free 15-minute conversation about what you've tried and what would help. No pitch, no pressure.