Case StudiesMatheteuo Ministries
Matheteuo Ministries
The starting point
What they asked for, and what they got
- The business
Matheteuo Ministries is a small, intentional church in Cherry Hill, led by Pastor Jim Lowenstein. Matheteuo is Greek for being a disciple and making one, and the church is built around it: a place where you’re known by name, not a face in a crowd.
- Where they started
A GoDaddy website, a generic logo that looked dated, no color palette or brand to tie anything together, and no photos of their own people.
- The ask
The website
A website that welcomes people before they walk in
Their GoDaddy site became one built for a first-time visitor: what to expect, when to come and who they’ll meet.
- Plan a visit. Service times and what to expect on a first Sunday.
- Meet the pastor. Pastor Jim’s story, and what the church believes.
- Sermons and ways to gather. The latest sermon, plus every service and group through the week.
The brand
A new look for a church that knows people by name
A new logo, palette and type that work together, so the church looks like one place everywhere it shows up.
Logo
Their old logo was generic, and there was no palette or type to go with it, so nothing looked like it belonged together. The new mark is built from the name itself, M₂O, with a palette and type that carry across the whole site. The M₂O icon also works on its own, where the full name won’t fit.
Typography
Question everything. Prove it in Scripture.
Matheteuo is a small, intentional church where you are not a face in a crowd.
Palette
- Vivid Coral
#E8502A - Ink
#0C243C - Blush
#FEF8F6 - Paper
#F6E8E0 - Mid Gray
#5A7890
The photos
Our standard: no stock photos
Every photo on their site is of their own church: Sunday worship, the band, and the moments after the service.
- Photos
- Their own services and events
- Stock photos
- None used
- Used on
- Key pages
Tap any photo to see the full set.
More work
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